WWE Network is a subscription-based video streaming service owned by WWE, using the infrastructure of Major League Baseball Advanced Media. The concept was originally announced in 2012. On January 8, 2014, WWE announced the network would launch on February 24, 2014 in the United States. On July 31, 2014, WWE announced that the network would be expected to go live in Australia, Canada, New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics, among other countries starting on August 12. WWE Network is also expected to arrive in the United Kingdom by October 1, 2014, with expansion to Italy, United Arab Emirates, Germany, Japan, India, China, Thailand, and Malaysia following at a future date. The Network consists of both a 24-hour linear streaming channel and an on-demand programming library.